Service
Fractional CMO
Embedded marketing leadership for companies that need a CMO’s judgment without the headcount commitment. Christina steps into the seat — sets the strategy, builds the team, owns the metrics, runs the rooms — for a defined engagement, typically 3 to 12 months. Includes project-shaped GTM rebuilds when the work is bounded. Best for PE-backed operators, multi-brand portfolios, and growth-stage companies whose marketing has outgrown founder-led execution.
Who It's For
- → PE-backed operators inheriting a marketing function that needs senior leadership
- → Multi-brand portfolios scaling past founder-led execution
- → Growth-stage companies that need CMO judgment before the full-time hire fits
How It Works
Typically 3 to 12 months. Weekly cadence, embedded inside the leadership team, direct access to CFO and CEO. Includes strategy setting, team building, vendor accountability, and metric ownership.
What You Get
- · Marketing strategy aligned to revenue outcomes
- · Team structure and hiring recommendations
- · Vendor and agency accountability framework
- · Attribution and reporting infrastructure
- · Board-ready marketing dashboards
When To Engage
The moment marketing needs senior judgment on every decision — but the P&L can't yet justify a full-time hire.